Marketers critiquing the campaign need to get over themselves. Make It Possible speaks not only to the voting adult public but to the kids who will be voters and consumers tomorrow. They care what Hugh Sheridan thinks, they are moved by the positive piggie and they probably don’t yet need to witness the “gritty mai12talr2e; for which, I agree, Animals Australia is proudly and appropriately reknowned. This is a smart and emotive campaign that we should all support.
|
